logo-design

Identity for Excellence

Can A Logo Design Help Your Business Flourish?

Some companies actually believe and also make you believe that logo designing is simple. The reality is different. There is a lot to designing a better logo than just that, irrespective of what people can say. A logo can seem just a small thing, but it represents the entire brand or company, and ought to convey the values, identity, and more. You cannot think of a logo as simply a “little” designing job. It may be the most essential design a company will have, and one which guides the future design as well as the branding decisions.

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The major types of logos

There are basically three basic types of logos: logotypes, the logo based on typography; literal logos, the imagery in this type is used directly to indicate the type of company or business; and there are abstract logos, a logo imagery is not linked to the kind of business and can be created on the basis of a a mood or feelings. Before a logo design company in Chennai starts working on the concept of logo design, they ensure that they have researched the target market specifically. In this case, they let the client provide some valuable information about particular competitors before they start. Their recognizable logo designs inevitably stand out because logo designers in Chennai eschew the trends and always think differently.

Employing negative space

Best use of the negative spaces in marks will bring a smile, logo designers in Chennai use wit for facilitating brand recognition and there are loads of examples of various symbols employing negative space too. If used appropriately and cleverly, negative space packs additional meaning to a logo, reinforcing the theory of simplification with subtraction and can lead to memorable brand marks.

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Choosing the right colors to control the mood

The logo designer’s choice of color can break or make a successful logo design, maybe for aesthetic reasons, maybe because of psychological associations with colors – which logo designers in Chennai touch upon as a part of the designing. On the simplest level, colors that lie on the warmer end of the spectrum – like yellow, red– are energetic, bold, uplifting, while the cooler counterparts, green and blue, and reflect calmness. This is relevant when the focus is on branding: on emotional levels, as in how consumers ought to feel as they look at a logo; and on the practical level, from the point of market stand out, color schemes matter.

Exit the comfort zone of fonts

A major part of creating a distinctive logo depends on using distinctive fonts. The new fonts are being introduced every now and then and designers in Chennai make best use of that to offer a striking bolt of enthusiasm. They don’t spend a lot of money or charge clients higher for this. With adobe illustrator, and a range of try before buying a font service, these designers offer outstanding logo designing services. So, go for a company that does not hold back from experimenting with great fonts.

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